About
Original motorsport apparel that started as a joke. We noticed a lot of race car drivers say “obviously” during interviews and we wanted to wear racing gear but we didn’t want to pay $150 for the team shirt. So we thought if we make fictional teams, made-up sponsors, it would still look like the gear race teams wear.We create custom designs that turn a small business into a race team. Every drop pairs with an in-person event, so it is not just a shirt, it is a reason to show up. Original gear, Daytona racing roots. Benefitting small businesses and motorsports community building.
I+C handles brand marketing and product design for Obviously Racing Gear as the concept scales from event merch into a standalone apparel brand with its own retail and event presence across Daytona.
