About
Race Cars and Coffee is a recurring community event in Daytona Beach that pairs real race cars with independent coffee roasters. It’s free to attend. The tagline says it plainly: show up to see race cars, stay for the coffee.
It’s built on real race cars and Daytona’s racing history. A gathering place for the people already in the racing community, small businesses, and the motorsport heritage that put this city on the map.
I+C handles event production and brand marketing as the concept scales from a single weekly meetup at Jbirds into a full ecosystem and a rotating venue series across Daytona. I+C operates as a disclosed vendor partner to Race Car Events Inc., handling brand voice and event production.
